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Business Lunch

Author: Roland Frasier

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Subscribe to Business Lunch with Roland Frasier.
How much more successful would you be if you had lunch once a week with an insanely successful entrepreneur who shared their biggest secrets on how they think and achieve success? Well, now you can! Grab your seat at the table as successful entrepreneurs reveal their step-by-step strategies, fascinating stories, great wine, travel hacks and other delicious tidbits each week with serial entrepreneur/business strategist, Roland Frasier.
25 Episodes
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Smart Ways to Find Opportunity When the Market Shifts, with Perry Belcher
When It’s Time To Pivot. How should a Business respond when there’s a tectonic shift in the market? Roland Frasier sits down with Perry Belcher - Marketing Specialist, Investor, and Co-Founder of Digital Marketer. After the election, one of Perry’s businesses (in the Survival space) fell about 60% and they went from a team of 50+ people to 8. But Perry Belcher was able to pivot and come out ahead. Listen to how Perry Knows his audience and made it his business to understand their mental shift. Perry looked at the historical parallels & transferred the same wisdom (and even sourced Ad copy!) to his business and market. Perry considered the Macro picture of what was happening in the market, instead of only looking at his products and his customer. Learned what people want when they feel safe, compared to what they want when they don’t. Pivoted their message (from a Survival message to a Patriotic message). Sold the same core products but replaced people’s entry point. Used his ‘Side-Ways List Building’ technique and set up smart Lead-Sale arrangements with other companies that shared his target audience. Follow Perry on  LinkedIn Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Follow @BizLunchPodcast on Twitter iTunes Not your Thing? Find us on Spotify or Stitcher.
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Comments (1)

tom keeling

awesome content excited for more to come

Dec 18th
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