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Business Wars

Author: Wondery

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Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet, or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. 

Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

142 Episodes
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It’s 1904 and Quaker Oats is about to make an, ahem, explosive entry into the cold cereal business. With the Kellogg brothers at risk of being left behind, Will Kellogg finally decides it’s time to stand up to his brother. He cuts ties and brings the original corn flakes to market — aided by some shrewd advertising and an army of housewives — but sets off a legal battle that pits brother against brother. But there’s about to be another entrant to the cereal business. General Mills is an upstart out of Minneapolis with an idea for a new cereal that will help the company stand out from the competition. The donut-shaped oat puffs even have a catchy name: Cheerioats. Support us by supporting our sponsors!ZipRecruiter - Try ZipRecruiter for free at ZipRecruiter.com/BW
It’s the late 1800s and America is in the grip of a bellyache epidemic. But, thanks to a divine revelation, help is on the way in the form of Dr. John Harvey Kellogg and his sanitarium in Battle Creek, Michigan. In his quest to calm the nation’s bowels, Dr. Kellogg is feeding his patients a new kind of breakfast: ready-to-eat cereal.But when he refuses to exploit the full profit potential of his creations, one of his former patients seizes the opportunity to become a breakfast millionaire — much to the frustration of Dr. Kellogg’s long-suffering younger brother Will.Support us by supporting our sponsors!Zip Recruiter - Try ZipRecruiter FOR FREE at ZipRecruiter.com/BW
Ian S. Port, author of The Birth of Loud: Leo Fender, Les Paul, and the Guitar-Pioneering Rivalry That Shaped Rock 'n' Roll joins us to talk about the future of the electric guitar as music creation becomes increasingly digital.
In the '90s and 2000s, new ownership has revitalized both Fender and Gibson and rekindled their rivalry. Through acquisitions, artist endorsements and their rapidly expanding custom shops, both brands are in a heated battle to win the hearts and minds of guitar lovers worldwide.     Gibson CEO Henry Juszkiewicz doesn't want to just dominate the electric guitar market. He wants to reinvent it. And with guitar sales declining, he goes all-in on new technology that will either revitalize Gibson — or sink it.Support us by supporting our sponsors!LinkedIn Marketing - Go to LinkedIn.com/BW for your free $100 ad credit!
It's the early 1980s, and for the first time in 30 years, the U.S. guitar market has gone cold. Bands are switching to synthesizers and kids are ditching their garage bands for computers and video games.A group of employees has bought the Fender brand but not its factory. Now they need to find a place to keep making guitars — fast. And Gibson has new owners, too — who bring plenty of rock 'n' roll attitude to the job, but little experience. Can these new stewards of guitar's most hallowed brands save their companies from the scrap heap?  Support us by supporting our sponsors!Mack Weldon - For 20% off your first order, visit mackweldon.com and enter promo code BW at checkout.Zoom - Visit Zoom online, set up a FREE account today, and try the most affordable and most reliable video communications solution on the market
 In the 1960s, rock'n roll's popularity continues to grow. But one of the genre's most popular guitars, the Les Paul, is no longer being made. Now the guitar's namesake must convince an out-of-touch Gibson to put the favorite guitar of Eric Clapton and Keith Richards back into production.Meanwhile, Gibson's rival Fender has a new parent company: CBS. Thanks to their deep corporate pockets, Fender is manufacturing and selling more guitars than ever. To keep pace, Gibson also finds a new corporate owner. But in their race for market dominance, are both guitar companies sacrificing quality for quantity? Support us by supporting our sponsors!Lightstream - To apply to get a special interest rate discount, go to LIGHTSTREAM.COM/BW
Gibson's Les Paul sets a new standard for the solid-body electric guitar, and rival guitar maker Fender needs to respond. The company does so in 1954 with a sleek, futuristic guitar unlike anything else on the market: the Stratocaster. It's a hit.With their higher volume and heavier tones, the Les Paul and Stratocaster help give rise to a new style of music: rock 'n' roll. It opens up a whole new market for electric guitars -- but which company will dominate?   Support us by supporting our sponsors!DoorDash - Business Wars listeners can get $5 off their first order of $15 or more when you download the DoorDash app and enter promo code BWZoom - Visit Zoom online, set up a FREE account today, and try the most affordable and most reliable video communications solution on the market.
It's 1950, and Fender's first solid-body guitar, the Esquire, is the laughingstock of the music industry. To guitar makers used to elegantly made hollow-body guitars, Fender's thin, simple plank of solid wood is a joke. But its bright, powerful sound and lack of feedback make it a hit with guitar players.Gibson's ambitious young president, Ted McCarty, knows his company has to counter with a solid-body electric guitar of its own. To market the instrument, Gibson will turn to the most famous electric guitarist in the world, a man who happens to be an old friend of Leo Fender's — Les Paul.Support us by supporting our sponsors! DoorDash - Business Wars listeners can get $5 off their first order of $15 or more when you download the DoorDash app and enter promo code BWZoom - Visit Zoom online, set up a FREE account today
In the 1930s and ’40s the market for electric guitars is growing, but it’s hindered by the instruments’ flawed designs. But a small group of mavericks is rethinking the guitar for the electronic age.One of them, guitarist Les Paul, tries unsuccessfully to convince one of America's oldest guitar companies, Gibson, to mass-produce his "Log" — one of the first solid-body electric guitars. Gibson turns him down flat. But when a radio repairman turned inventor named Leo Fender sees Paul's Log, he's inspired to attempt his own version of a solid-body electric — and his creation will go on to forever change the way guitars are made.Support us by supporting our sponsors!ZipRecruiter - The sooner you download the free ZipRecruiter Job Search app, the sooner it can help you find a better job!
Introducing 1865

Introducing 1865

2019-06-1800:11:152

1865 starts with the moment Lincoln got shot and follows the journey of the Secretary of War, Edwin Stanton. Stanton continues to push through Lincoln’s progressive agenda while dealing with the nuances around the assassination. But the moral gravity of his actions, and his own secrets, threaten to consume him.Hosted by Lindsay Graham of American History Teller and American Scandal, 1865 is out today. Subscribe now on Apple Podcasts, Spotify, or wherever you listen to podcasts at wondery.fm/1865
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Comments (187)

Crystal donnelly

Uber/Lyft Vs Taxi Cabs...?

Jul 14th
Reply

Ollie B

Really wanted to love this podcast but the execution is just terrible!

Jun 24th
Reply

Nicholas Ustin

At 23:49 the audio skips and a whole section between Leo seeing Travis perform and Leo and George building a guitar is missing. What gives?

Jun 20th
Reply

aravind gogineni

Just finished Blockbuster vs Netflix. Loved it. Keep doing the good work.

Jun 14th
Reply

Ahmad Hamad

I loved this episode a lot

Jun 13th
Reply

Nicolas Cortinas

hi! what's the word the host says at 2:02? often ...? thanks!

Jun 8th
Reply

Anirban Dutta

Nicolas Cortinas excilent

Jul 10th
Reply

Rodney

Nicolas Cortinas acerbically

Jul 8th
Reply

Jarrell Newman

what about geniuses game

Jun 5th
Reply

Jarrell Newman

what about geniuses game

Jun 5th
Reply

Scott Spence

I'd like to see Tom Welling write a Superman movie. Smallville in a decade gave more depth to supes than the 85 years before. He literally grew up Superman and was exec producing by end of the show. He's gotta have some ideas.

Jun 3rd
Reply

SUNEP IMSONG

Looks like Trump is doing to America what he did to USFL.

Jun 1st
Reply

Jacob Konkel

This podcast is easily in my top 5 favorites. I've been following since Marvel vs. DC. Every new series excites me because even if I have no clue who the competitors are, I learn something new entirely. Ignore the haters. David Brown does a fantastic job narrating. The writing is great. The pace is great. People are just hard to please. Thanks for the awesome content!

Jun 1st
Reply

Jacob Konkel

I was born and raised in St. Louis and this story warms my heart.

Jun 1st
Reply

kamlesh chhugani

p

May 29th
Reply

Maylor Morales

I want to see business war about Puerto Rico

May 27th
Reply

Rajesh Kannan

Maylor Morales hmm

Jun 8th
Reply

SANJAY GORA

Maylor Morales same here

Jun 4th
Reply

Lawson C

good

May 13th
Reply

Hadyn Padfield

what is up with the ad for tooth paste half way through the pod cast ???

May 7th
Reply

Jacob Konkel

Hadyn Padfield It's called 'ad revenue' my dude. You think these people do this for free? No, they like to eat and live indoors just like we do.

Jun 1st
Reply

Matthew Perisho

Walmart vs other retail Giants, Home Depot vs Lowes, Throw some hostile takeovers in there too

May 5th
Reply

Scott Spence

should do a follow-up soon on what is happening with Mattel/Hot Wheels and Monster Jam.

Apr 15th
Reply

Sean Romigh

What happened to season 19?

Apr 10th
Reply

Sean Romigh

What happened to season 19?

Apr 10th
Reply
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