DiscoverThe Speaking Show058: Focus Leads to Success
058: Focus Leads to Success

058: Focus Leads to Success

Update: 2019-01-29


058: Focus Leads to Success with Theresa French


Theresa and David of Do It! Marketing talk about the effectiveness of focus. They discuss why it is better to be specific in your expertise and how a generalist approach could hurt your business.


In This Episode, You’ll Learn…


  • Having a foundational strategy
  • The ‘who’ question
  • Focusing on what you solve
  • Why you can’t focus on solving multiple types of problems
  • Getting specific with your expertise
  • Always focus on the problem, then the solution
  • I, me, and my – Why this approach is bad
  • How focus can be expensive
  • The obstacles of specification and focus
  • Myths of successful generalists
  • The benefits of a free call with Do It! Marketing


Links and Resources Mentioned in This Episode


In Channel
073: Knockout Presentations
Diane DiResta, Certified Speaking Professional, is founder and president of DiResta Communications, Inc. Known as the Speaking Strategist, Diane brings over 20 years as a communications expert and speech pathologist using her unique 4M approach. Her company works with Fortune 500 companies, media trains sports and entertainment celebrities from the NBA, WNBA, USGA and coaches C-level executives how to exude an executive presence and shine on the platform. He’s been featured on CNN and quoted in the NY Times. WSJ, Investor’s Business Daily, the London Guardian, Fast Company and more. She’s a past president of NSA NY chapter and recipient of the Golden Mic award.   As a professional speaker, Diane has spoken in Africa, the Caribbean, Europe, Russia, the Middle East, and South America. Prior to establishing her company, she was an AVP at Drexel Burnham, a training specialist for Salomon Brothers and a Speech Pathologist for the NYC schools. She holds a master’s degree in Speech Pathology from Columbia University, is a graduate of CoachU, and the author of the popular book, Knockout Presentations. Now in its 3rd edition.   Diane, the presentation guru, talks with David about some of the best practices of delivering knockout presentations! Including effective use of PowerPoints, note cards, developing an overall solid structure for your presentation, and steering away from disaster in a Q&A session!

073: Knockout Presentations


066: Facilitated Leadership
066: Facilitated Leadership with Eddie Turner   Eddie is a C-Suite Network Advisor, a professional speaker and a national media commentator who holds international certifications as a trainer, facilitator, and coach. He is an alumnus of Northwestern University where he studied Leadership and Organization Behavior and of the John F. Kennedy School of Government at Harvard University where he completed the “Art and Practice of Leadership Development” executive education program. Eddie is a member of the global network of Harvard educated Adaptive Leadership practitioners in the Adaptive Leadership Network.   Eddie and David discuss his path of escaping the IT typecast, developing emerging leaders, the benefits of facilitation, and debunking the myths of imposter syndrome. Eddie also shares how he brought together the content for his book, “140 Simple Messages to Guide Emerging Leaders”.   In This Episode, You’ll Learn…   Eddie’s backstory From developing C-level leaders to emerging leaders The myths of ‘imposter syndrome’ The magic of facilitation Increasing impact in less time Putting together the 140 Simple Messages to Guide Emerging Leaders Sorting through the noise on social Marketing directly to corporations or via associations     Links and Resources Mentioned in This Episode   Eddie's Website Get Eddie’s book: “140 Simple Messages to Guide Emerging Leaders”

066: Facilitated Leadership


Download from Google Play
Download from App Store






058: Focus Leads to Success

058: Focus Leads to Success

David Newman