DiscoverThe Tim Ferriss Show#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life
#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life

#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life

Update: 2018-11-01125


Seth Godin ( is the author of 18 bestselling books that have been translated into more than 35 languages. He was inducted into the Direct Marketing Hall of Fame in 2013 and has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world.

Seth writes about marketing, strategic quitting, leadership, the way ideas spread, and challenging the status quo in all areas.

His books include LinchpinTribesThe Dip, and Purple Cow, among others, and Seth’s newest book is This Is Marketing: You Can’t Be Seen Until You Learn to See. You can find out more at (tim = This Is Marketing, not my name), where you will also find a free PDF excerpt from the book and related videos.

Last but not least, Seth is the founder of the altMBA, an intense four-week online leadership and management workshop. Find out more at

In this episode, we explore many topics, including:

  • How Seth deals with overwhelm
  • How Seth chooses projects
  • How to say “no” to the unimportant and set boundaries
  • Long work vs. hard work
  • The world’s worst boss
  • How to find your “smallest viable audience”
  • Non-marketing books that are master classes in great marketing
  • Crafting April Fool’s jokes
  • And much, much more…


Click here for the show notes for this episode.

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Comments (5)

Rodrigo Maia

Pure gold from Seth: “My product is for people who believe _____. I will focus on people who want _____. I promise that engaging with what I make will help you get _____.”

May 13th

N a

companies sell feelings, not products

Dec 26th

Ryan Brown

I'll have to listen to this one again. Thank you Tim and Seth.

Nov 21st

Abhilash Nair

Great podcast

Nov 8th

Garth Brewin

Thank you Tim and Seth for yet another amazing episode ❤🙏 There are so many great insights to digest in there, number one for me is writing the why as to saying no. I find it difficult to explain and stand by the no when I feel there is no specific reason for it. Thanks a million Garth Brewin

Nov 2nd
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#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life

#343: Seth Godin on How to Say “No,” Market Like a Professional, and Win at Life