DiscoverFreakonomics Radio382. How Goes the Behavior-Change Revolution?
382. How Goes the Behavior-Change Revolution?

382. How Goes the Behavior-Change Revolution?

Update: 2019-06-2052
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An all-star team of behavioral scientists discovers that humans are stubborn (and lazy, and sometimes dumber than dogs). We also hear about binge drinking, humblebragging, and regrets. Recorded live in Philadelphia with guests including Richard Thaler, Angela Duckworth, Katy Milkman, and Tom Gilovich.

Comments (2)

Janet Graham-Russell

In marketing we look for removing barriers to do something. for example I signed up for water aerobics at the pool on my way home. I had no reason to not do it.

Jul 6th
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Anna Kochetkova

What a great idea(first speakers)! However, I'm curious to look into people's motivations to go to the gym before trying to change their behaviour aka create a solid gym work out that sticks. I am wondering if knowing different motivations maybe why your experiment had the result it had. For example, for some people gym may not be the solution and they silently hate it (thus reminders may not work), others may be worsening their silent injuries by going to the gym (this is what happened to me) or maybe some were using the gym as a part of their social status not exercise regiment. I can name a few dozens more. I'm wondering if gym is something that has to many variables and doesn't allow for the true motivation to come out rather than say that they didn't have self control. What do you think?

Jul 1st
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382. How Goes the Behavior-Change Revolution?

382. How Goes the Behavior-Change Revolution?