DiscoverBusiness Wars (Ad Free)
Business Wars (Ad Free)

Business Wars (Ad Free)

Author: Wondery

Subscribed: 4,109Played: 58,229
Share

Description

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet, or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.
110 Episodes
Reverse
It's 1950, and Fender's first solid-body guitar, the Esquire, is the laughingstock of the music industry. To guitar makers used to elegantly made hollow-body guitars, Fender's thin, simple plank of solid wood is a joke. But its bright, powerful sound and lack of feedback make it a hit with guitar players.Gibson's ambitious young president, Ted McCarty, knows his company has to counter with a solid-body electric guitar of its own. To market the instrument, Gibson will turn to the most famous electric guitarist in the world, a man who happens to be an old friend of Leo Fender's — Les Paul.
In the 1930s and ’40s the market for electric guitars is growing, but it’s hindered by the instruments’ flawed designs. But a small group of mavericks is rethinking the guitar for the electronic age.One of them, guitarist Les Paul, tries unsuccessfully to convince one of America's oldest guitar companies, Gibson, to mass-produce his "Log" — one of the first solid-body electric guitars. Gibson turns him down flat. But when a radio repairman turned inventor named Leo Fender sees Paul's Log, he's inspired to attempt his own version of a solid-body electric — and his creation will go on to forever change the way guitars are made.
It’s a new century and the beer industry is changing fast. Beyond America, new brewery empires are forming and they want to buy their way into the lucrative U.S. market.And Miller is the first to fall, bought out by a South African company that wants to pull the Milwaukee brewery out of the doldrums.But Anheuser-Busch isn’t worried. It’s the biggest brewer on the planet by some margin. But the king of beers is about to discover that its throne isn’t as secure as it thinks.
It’s the 1980s and Miller’s glory days are over. Drinkers are deserting High Life and Anheuser-Busch is about to launch a $50 million attack on Miller Lite.With the pressure mounting, Miller hunts for a way to revive its momentum. It’s a search that sees the company travel to Japan, disguise itself as a microbrewery, and go head hunting.
Come the early 1970s, Miller has a new owner: tobacco giant Philip Morris. Armed with the Marlboro maker’s millions and marketing skills, Miller is about to shake up the beer business with a campaign targeting blue-collar workers thirsty for a cold pint...or three.But at Anheuser-Busch, a generational rift is brewing — one that could have major repercussions for the beer business. The tensions between conservative-minded CEO Gussie Busch and his forward-thinking son and heir August Busch III are fast approaching the breaking point.
By 1933 Prohibition is over, and that means the race is on to dominate a beer market that’s been reset. Under the leadership of Anheuser-Busch heir Gussie Busch, the company is out to reclaim the beer throne. But there’s a challenger for the crown — Milwaukee’s top brewery, Schlitz.But as these two giants lock horns in the fight for dominance, Miller Brewing is struggling to realize its dream of becoming a major league brewer. And it won’t sit by on the sidelines.
It’s 1893 and Chicago is about to host The World’s Columbian Exposition. It’s going to be the biggest show the world’s ever seen, and that means it’s time for Adolphus Busch to shine.He’s the owner of Budweiser brewer Anheuser-Busch and the most flamboyant beer baron of the Gilded Age. Busch is determined to use the show to overshadow and outspend his nemesis, Captain Pabst, the owner of America’s number-one brewery.But there’s a distraction he’s got to deal with first. A small-time brewer from Milwaukee called Miller has just launched a rival beer. Its name? Budweiser.
On today's special interview episode, renowned media futurist Rich Greenfield returns to fill us in on the latest developments in the streaming wars and how these changes might impact viewers in the coming years. Greenfield is a media and tech analyst with BTIG who has been following the industry for decades.
It’s spring 2019, and the Mouse House is determined to challenge Netflix for streaming supremacy. Disney CEO Bob Iger draws gasps at an industry event when he announces the new Disney Plus streaming service will cost just seven bucks a month. Then the company drops another bombshell — it’s buying out Comcast’s stake in Hulu, the destination for edgy, adult fare, to expand its streaming empire. Now whatever content Disney makes, it’ll have a platform to host it.But Disney isn’t the only company eyeing Netflix’s crown. Apple, Comcast, Viacom, and WarnerMedia are all sharpening their knives. In the battle for eyeballs, anyone could emerge the victor.
Netflix goes from being a streaming company to a movement in which consumers all over the world decide what to watch, and when and how they watch. The future that Reed Hastings and Marc Randolph envisioned two decades earlier has arrived. The unfettered reign of cable television has ended.In 2019, AT&T’s acquisition of HBO’s parent company Time Warner in 2019 throws HBO’s future into even more turmoil. In a post-Game of Thrones world, can the cable network survive? Or will Netflix’s march to domination be complete?
loading
Comments (2)

Marc Ellmaker

“CHRIST ONLY....REPENT....YOU MUST BE BORN AGAIN”

Nov 30th
Reply

kathy reeves

to I think that some people here judge others ,if u would like to say something to mee plz feel free to inbox me thanks

Nov 7th
Reply
loading
Download from Google Play
Download from App Store