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Industry Angel Business Podcast

Industry Angel Business Podcast

Author: Ian Farrar

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The Industry Angel Podcast is THE most diverse business podcast out there!
Ian Farrar interviews Business Leaders, Entrepreneurs, Social Influencers, Marketing Guru's, Sales Rockstars, Motivational Speakers and even the odd Adventurer or two!
We share actionable advice from speakers that keeps you ahead of the pack.
114 Episodes
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103  Risk Taking & Decision Making in Poker, Business & Life
Caspar Berry gives the corporate world a greater understanding of their decision-making process. He shows people that all decisions are investment decisions. Investments of time, money, status, energy, comfort and security made with the intention of getting some kind of long term return. He tries to give people a better understanding of what “risk” is and how it is calculated in its essential form. This calibrated mathematical language allows people to understand, view and critically evaluate their decisions (and those of others) in a new way. He gives an understanding of the psychology of decision making and the cause of risk aversion among humans: i.e. why we are reluctant to embrace short term failures for long term gain. His final objective is to give participants an original and empowering method for using their own natural risk aversion as a motivational tool that can be used to achieve better long term results. And all of this is done using poker as a fun and engaging but completely relevant metaphor throughout. Ian & Caspar discuss; Early days on Byker Grove Becoming an award-winning director Film making The challenges of the film industry The early days in Las Vegas Discovering Poker and becoming a pro player The ROI of risk taking Being prepared to risk it Educated and non-educated risk taking The risks associated with sales leads Low risk & High risk projects If we do this Vs if we never do this Show Sponsors:- Far North Sales & Marketing Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth. We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.
101 Is Your Customer Journey Broken
Show Notes Here International speaker, author, and co-creator of the psychology of consumer and seller behaviour. With a blend of commercial experience, innovative and well-researched development, Nevil delivers high impact business techniques that really work for you, your organisation and your team. His 30 years of commercial acumen and commercial experience from starting and scaling his own business means Nevil is ideally placed to give you real-world business advice about growing and developing your business and your people. Nevil was involved in the sales launch of two of the UK’s most familiar brands in Dyson and BlackBerry. He uses this experience and his innovative ways of looking at the customer journey to fire you up and focus your teams. Ian and Nev discuss; Putting people in a positive emotional state, Getting people onto the green line, Thinking about the customer as well as the prospect, Putting people on the red line, Positive emotions, Emotional associations, Doing the basics extraordinary well, Advocacy, Leaving a review, Empowering staff to help where needed, Opportunity lies in mistakes. Show Sponsors Far North Sales & Marketing Far North Sales & Marketing Consultancy are all-encompassing Business Development specialists, our aim is growth, your growth. We understand that the overhead of permanent experienced members of a team may be a step too far, maybe you would like to take a product to market, run a fresh pair of eyes over the sales process or just get over a lean period, we can help.
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Comments (1)

Jamie Groves

By far the best directly business focused podcast I have come across. Every episode I pick up something I can use, which ultimately is the only thing that matters! Keep up the great work!

Oct 5th
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