DiscoverThe Jordan Harbinger Show157: John Ruhlin | Ways to Give Gifts That Make a Big Difference
157: John Ruhlin | Ways to Give Gifts That Make a Big Difference

157: John Ruhlin | Ways to Give Gifts That Make a Big Difference

Update: 2019-02-0714
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John Ruhlin (@ruhlin) is the world's leading authority in maximizing customer loyalty through radical generosity. He is the founder of Ruhlin Group, and author of Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention.


What We Discuss with John Ruhlin:



  • Active loyalty versus passive loyalty.

  • Why personalization matters.

  • Why you should be asking "What's the most I can do here?" when investing in relationships rather than "What's the least I can get away with?"

  • Why the timing of a gift matters.

  • How to exercise radical generosity and take gift-giving to a whole new level.

  • And much more...


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Full show notes and resources can be found here.

Comments (1)

Marvin McTaw

Another great episode. Got a few laughs about the bad gifts John and Jordan have received. I got some really good ideas about how we can really deliver value via gifting to our stakeholders (custumers, employees, vendors, etc) in our businesses. Reinvesting back in relationships is so critical. Looking forward to getting the worksheet to take some action.

Feb 9th
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157: John Ruhlin | Ways to Give Gifts That Make a Big Difference

157: John Ruhlin | Ways to Give Gifts That Make a Big Difference

jordan harbinger with jason defillippo