259: SEO Basics to Refresh Your Site Right Now
SE-Oh no, what does it all mean?
Search Engine Optimization, the beast we all have to tame if we want our content to get seen on the world wide web. And best case scenario our content isn’t only SEEN, but it’s ranked high up on that Google results page and gets those coveted clicks.
I’ve covered SEO on the show before but I’m seeing the question pop up more and more ‘cause it’s just one of those things that continues to challenge us, confuse us, and keep us from even starting.
The Google algorithm judges our pages with over 200 different criteria -- Trying to master them all would be a full time job, and you’ve got bigger things to do. So what will actually move the needle? How can you rank ahead of your competitors? What’s worth the fuss? It’s all in this episode.
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